In today’s advertising world consumers are immersed in a vast array of advertising choices. Be it print, broadcast, outdoor (OOH), product placement, digital or public service advertising (PSA), advertising is everywhere. But what really calls people attention when numerous advertising options are presented across multiple media channels? Captacar was created to go beyond the advertising options established within the advertising industry. Originated from the amount of attention the iconic Lamborghini Huracán LP 610-4 gets when compared to other vehicles, Captacar is here to introduce a new way of advertising that will turn people’s heads.